Crafting Experiences: From Venue Design to Global Production

Every unforgettable performance starts long before the lights dim and the first note hits the air. Whether it’s building a venue from the ground up, coordinating an international TV shoot, or managing indie shows in legendary clubs, the magic is in the preparation — and in the people who make it happen.

Transforming raw spaces into tailored performance venues takes vision, collaboration, and technical understanding. In Oakland, one such transformation resulted in a midsize music and art space designed with acoustics, crowd flow, and modular staging in mind. It was a project where every detail — from lighting grids to cable paths — supported a better experience for both artists and audiences.

On a completely different scale, some productions take you across borders and time zones. Coordinating a moving, multinational quiz show required extreme logistical precision, cultural flexibility, and a steady hand under pressure. Managing hundreds of crew and contestants across cities like London and Sydney, while filming under tight timelines, offered a masterclass in global live production.

At the same time, there’s something uniquely rewarding about smaller spaces with big reputations. Working behind the scenes at a storied San Francisco venue gave insight into the pulse of local music scenes, where every detail — from load-in schedules to set pacing — shapes how a night is remembered. These grassroots institutions are where artists grow and reputations are built.

Whether building a venue, managing a shoot, or running a stage, I bring the same focus to every project: understanding how space, people, and timing come together to create something that feels effortless — but is anything but.